Belvedere Vodka, Hennessy Cognac and Moët & Chandon Champagne
Will Be Part Of The Three Year Marketing Partnership
New York, NY (March 3, 2016) – The Madison Square Garden Company and Moët Hennessy USA announced today a multi-year marketing partnership, naming three Moët Hennessy USA brands, Belvedere Vodka, Hennessy Cognac and Moët & Chandon Champagne, as Official Partners of the Concert Series at Madison Square Garden.
“We are thrilled to announce our partnership with Moët Hennessy USA. We are continuously searching for new ways to enrich the experiences of our guests and are proud that these highly regarded luxury champagne and spirit brands are Official Partners of the Concert Series at Madison Square Garden,” said Ron Skotarczak, executive vice president, marketing partnerships at The Madison Square Garden Company.
As part of the partnership, the Moët Hennessy USA brands will receive advertising and marketing inclusion on the Seventh Avenue marquee and other interior signage during Concert Series events at The World’s Most Famous Arena. Moët Hennessy USA will also have the opportunity to entertain guests in suites at the Arena, and will sponsor an “Ultimate Night” sweepstakes for a chance to win tickets to an upcoming event at Madison Square Garden. Information on the sweepstakes will be announced at a later date.
“As an Official Partner of the Concert Series at Madison Square Garden we are incredibly excited to connect with enthusiastic concert-goers from around the globe who come to New York to see the best headlining acts at The World’s Most Famous Arena, as well as have these audiences experience Belvedere, Hennessy and Moët & Chandon in a unique and innovative environment,” said Jim Clerkin, President & CEO of Moët Hennessy North America.
About Moët Hennessy USA
MOËT HENNESSY USA is the leading importer and marketer of luxury wines, spirits and champagnes in the U.S. The Moët Hennessy portfolio includes renowned brands such as: Hennessy Cognac; Veuve Clicquot, Moët & Chandon, Dom Pérignon, Ruinart and Krug champagnes; Belvedere vodka; Grand Marnier; Glenmorangie and Ardbeg single malt Scotch whiskies; and fine wines, including Cheval des Andes, Terrazas de Los Andes, Cape Mentelle, Cloudy Bay, Newton Vineyard, Smoke Tree and Domaine Chandon California sparkling, among others. Moët Hennessy has a strong consumer focus with an uncompromising commitment to building luxury brands.
About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment with a portfolio of legendary sports teams, exclusive entertainment productions and celebrated venues. MSG Sports owns and operates some of the most widely recognized sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA), along with two development league teams — the Westchester Knicks (NBADL) and the Hartford Wolf Pack (AHL). MSG Sports also presents a broad array of world-class sporting events, including: professional boxing, college basketball, tennis, bull riding and e-gaming events. MSG Entertainment features exclusive, original productions that include the Radio City Christmas Spectacular and New York Spectacular Starring The Radio City Rockettes. MSG Entertainment also presents or hosts a wide variety of live entertainment offerings, including concerts, family shows and special events, in the Company’s diverse collection of iconic venues. These venues are: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, California; The Chicago Theatre; and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.