VP Brand Strategy & Business Operations
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.
Who are we hiring?
The VP Brand Strategy & Business Operations plays a pivotal role in shaping MSG’s brand partnerships and driving strategic initiatives across all properties. This role will lead cross-functional initiatives that align with long term brand value, revenue growth, fan engagement through strategic initiatives, innovative campaigns and efficient operational structures.
The VP Brand Strategy & Business Operations will be an integral part of the newly formed Commercial team. The Brand Strategy & Business Operations group will be responsible for overseeing the sales and service strategy for the sports and entertainment portfolio of businesses at MSG, including renewals/upsells and management of Enterprise Marketing related activities across all marketing, digital & corporate communications functions while managing relationships with external stakeholders to achieve business goals. This role is ideal for a world-class strategic leader and builder—someone who excels at turning vision into action and elevating the performance of the business.
What will you do?
- Support the EVP Global Sports & Entertainment Partnerships with leading and defining the company’s overall sales strategy, aligning with long-term revenue targets.
- Create, execute, and implement the business development strategy and strategic sales plan for the following MSG Businesses: Sports, Entertainment, Networks.
- Serve as key liaison between Global Sales and Partnerships team and key constituents around the company, e.g., Executive and C-Suite Level, Marketing, Building Ops, MSG, Knicks, Rangers, Radio City, Security, Rockettes, Corporate Responsibility/Government Affairs, Diversity & Inclusion, People Practices, Garden of Dreams, etc.
- Perform in-depth data collection and analysis to inform vertical level decision-making, framing trade-offs and providing actionable recommendations that balance risk and reward.
- Build and evaluate business cases for new initiatives and innovations across MSG properties and present recommendations to the management team.
- Responsible for helping pitch sales platforms, evaluating new business opportunities, presenting recommendations to the management team, negotiating, and closing business deals.
- Responsible for maximizing utilization of partner contractual marketing funds, growing the activation efforts of the partner base.
- Develop upsell opportunities for partner base as well as being responsible for prioritization of initiatives that partners are asked to support.
- Key role in prospecting through monitoring of other regional sports & entertainment networks and developing strategy and creative ideas for outreach.
- Lead role in approving pitches inclusive of assets, pricing and strategy prior to being pitched
- Lead role in connecting with digital agencies to assist in maximizing the revenue of our digital assets.
What do you need to succeed?
- 15+ years’ experience in strategic marketing and sponsorship execution.
- Proven track record of managing brand strategy at a senior level, with strong storytelling and positioning skills.
- Strong financial acumen with experience managing P&Ls and driving revenue.
- Exceptional leadership, communication, and stakeholder management skills.
- Ability to manage team of 20+ people and ensure maximum efficiency and effectiveness in creating sponsorship proposals and partner ideas
- Ability to establish relationships with all levels of the company, sponsors/clients/teammates and external stakeholders
- Proficiency in data analysis tools (e.g., SQL, Excel, etc.) to extract and interpret data.
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At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.
We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.