As Executive Vice President of MSG Live for Madison Square Garden Entertainment Corp. (MSG Entertainment), Darren Pfeffer oversees live entertainment events and sets the strategic direction for MSG Entertainment’s bookings, which includes exploring opportunities to develop new signature events, artist relationships and unique experiences for customers. MSG Entertainment’s portfolio includes an array of concerts, family shows, performing arts and special events that are presented or hosted in the Company’s collection of venues. Those venues are: Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, and The Chicago Theatre. MSG Entertainment also produces outdoor festivals through Boston Calling Events, the entertainment production company responsible for the Boston Calling music festival.
Prior to MSG Entertainment becoming a standalone company in April 2020, Mr. Pfeffer served in the same position at The Madison Square Garden Company (MSG). Since joining MSG in 2017, Mr. Pfeffer has overseen a period of growth within the live business – including a record-setting number of events across the Company’s venues. With a focus on multi-night and multi-market engagements, notable events have included: the continuations of Billy Joel’s historic residency at The Garden, Jerry Seinfeld’s residency at the Beacon Theatre, and Tedeschi Trucks Band’s multi-year, dual-city residency at the Beacon Theatre and The Chicago Theatre; and the recent launch of Josh Groban’s residency at Radio City Music Hall. Mr. Pfeffer also focuses on developing relationships with artists and their teams, driving an “artist first” approach that attracts the industry’s top talent across all MSG Entertainment venues.
Prior to joining MSG, Mr. Pfeffer spent more than two decades at iHeartMedia, a leading media and entertainment company, in roles of increasing responsibility. In his role as Senior Vice President of Music and Entertainment Marketing he was responsible for overseeing all strategic, operational and promotional aspects of more than 160 iHeartMedia events, including high-profile properties such as the iHeartRadio Music Festival in Las Vegas, the iHeartCountry Festival and the iHeartRadio Fiesta Latina. Starting in 2006, Mr. Pfeffer served as Executive Producer of Z100’s Jingle Ball, turning the annual holiday concert into an iconic New York City event that is nationally televised on The CW Network. He also oversaw the multi-market iHeartRadio Jingle Ball Tour, which included stops in Los Angeles, Boston, Chicago and Miami. His experience at iHeartMedia also included spearheading the Company’s B2B event strategy and creating exceptional live experiences at key industry events around the world for leading brands. Mr. Pfeffer began his career at iHeartMedia in 1995 as an intern.
Mr. Pfeffer serves on the board of directors of Boston Calling Events and Musicians On Call, which brings live and recorded music to the bedsides of patients in healthcare facilities.