Join the Team.

Creative Director – Writer

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com. 

Who are we hiring? 

The Creative Director is a hands-on creative leader, guiding interdisciplinary teams through research, ideation, design, content strategy, pitching, and production to deliver compelling experiences and content for Sphere. The Copy-based Creative Director maintains a strategic lens, skillfully and eloquently collaborating across multiple internal and external stakeholders to push experiential narratives and storytelling on SphereAs a part of the Creative & Design Services team, you’ll be a key contributor on the ideation, writing, and architecture of breakthrough ideas that help define what Sphere is and what it can become. You’ll collaborate with Experience Designers, Writers, Motion Graphic Artists, Technologists, Content Strategists and other Storytellers on concepts, innovation, creative strategy, and pitches for Sphere. The role spans across our creative output including an ongoing content library of art and promotional content as well as brand moments for the Exosphere, the exterior LED surface running up to 18 hours a day, 365 days a year.  

Art content is how we promote our brand, creating innovative experiences and programming, designed to create high engagement, viral moments and attract other collaborators and creators.

Brand experiences enable us to collaborate with the world’s top brands to explore and create new forms of artfulstorytelling, amplifying brand moments both on-ground and on social.

We are looking for a Copybased Creative Director – a “Writer’s Writer”. A proven leader with exemplary ideas, writing, storytelling, and aesthetic skills that thrive on the challenge of creating dynamic content for new formats. You have a diverse range of stylistic, conceptual and strategic approaches to experiential narrative storytelling, able to pivot and collaborate with executive leadership to create compelling ideas that amplify Spheres global presence.

What will you do?

  • Execute and direct digital content creation for the Exosphere. Demonstrated experience in CG content design processes and pipelines a must. Experience in Real-Time and/or Live Action a plus.
  • Help direct and curate the overall programming of the Exosphere, develop content strategy and run of shows.
  • Lead internal brainstorms on assigned projects, collaborate cross-functionally with other creative/technical product stakeholders and multi-disciplinary teams from conception to execution.
  • Ideate and direct content that ranges in complexity and concepts  from ambient to playful social activations to ground-breaking innovations that define and evolve what is possible on the Sphere/Exosphere.
  • Understand, leverage and have your pulse on market trends, pop culture, global events, sports etc. to create universal impact through experiential design and brand moments.
  • Work closely with creative executive leadership to elevate the team’s creative output and establish a high bar for excellence.
  • Build, lead, and mentor a team of exceptionally talented Designers, Art Directors and Writers to develop industry defining concepts and executions. 

What do you need to succeed?

  • 10+ years of director experience in a creative studio or agency, developing innovative and engaging experiential concepts across digital and physical platforms.
  • Demonstrated creative and design excellence in your portfolio with a proven track record in creating iconic brand campaigns and content for experiential activations at scale, live events, immersive experiences, and digital content creation
  • Demonstrated ability in written communication, copywriting / script writing and presentation, able to lead internal pitches and front clients
  • Advanced proficiency in relevant design software (ex. Microsoft Word, PowerPoint). Photoshop, Illustrator, Premiere, and Unreal knowledge a plus.
  • Articulate and charismatic speaker who can lead discussions and captivate a room
  • Heavy experience in narrative storytelling for motion design is essential
  • Experience with content strategy from a creative perspective is ideal
  • Adept at writing concepts across a wide range of mediums
  •  Ability to write in a wide range of “Tone-of-Voice”
  • Objective listening skills with the ability to formulate information into concepts, writing, storytelling and innovation that are technically and economically viable
  • Reliable decision-making capabilities, based on solid understanding of how to balance creative expression, pragmatic design, and business needs 
  • Strategic and agile thinker who can pivot the creative and evolve design to meet shifting needs 
  • Ability to seed and generate a larger sustainable, holistic vision across platforms, locations, and supporting initiatives 
  • A driven leader and “Self-Starter”, eager to innovate and change the world

Special Requirements 

  • Requires occasional travel
  • Hybrid role, able to work on-site in our Burbank Studios most days, and requirement to be on-site based on executive/client/VIP visits and production schedules 

#LI-Hybrid

Pay Range
$134,000$265,000 USD

At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.